Through Beatclub, Timbaland seeks to become a link between the unknown and the known.
“I know what it’s like to be a kid sitting in a room not knowing if you’re talented, the way this world moves, how these kids get their music heard,” said Timbaland, a Grammy-winning producer and songwriter who has worked with Beyoncé, Missy Elliott, Rihanna, Madonna, Drake and more.
“This platform is a place where creators can communicate,” he continued. “I am the head of the ship. But guess what, if you have a ship, you can communicate with me and you will get better. I can point you to a Lil Durk or Lil Baby and tell them to keep an eye out for this boy or girl and give it a go. That could be his biggest dream. “
Timbaland hopes to officially launch Beatclub later this year, but a number of top-notch musicians and producers have already joined the project, including J. Cole, Mike WiLL Made-It, Mike Dean, Tainy and Scott Storch.
On Monday, Justin Timberlake announced to The Associated Press that he will also be joining Beatclub. The singer said that he is currently working with Timbaland and Beatclub on their next album.
“When Tim told me about Beatclub, the concept behind it, I thought it was a brilliant idea,” said Timberlake, who won three Grammys with Timbaland for “Sexy Back,” “LoveStoned / I Think She Knows” and “Pusher Lover. Girl “. The duo collaborated on five of Timberlake’s studio albums.
Timberlake said in a video sent to the AP that the platform could be a way for creative people to connect, communicate and share music without being in the same room.
“For people to have access to this kind of technology and platform where they can share things, I find it really inspiring,” he said. “I am excited to collaborate with people I have not even met. Even the things that we are working on right now with my album, everything is Beatclub. It’s Tim bringing people he has found through this platform and bringing them to me. “
Timbaland predicts that Beatclub will be extremely rewarding and educational for its members, who will be able to retain all of their music rights and income, set their own pricing terms, and retain their publishing royalties. The platform will not receive additional income from subscribers.
“You are learning financial terms,” he said. “You are learning about wealth and how to control money and business. It is your own business. It is a place for their tools to be valued when they think they are not valued ”.
Beatclub is named after the Timbaland Beat Club record label, which launched rapper Bubba Sparxxx’s career nearly two decades ago. The label eventually flopped, but Timbaland had an epiphany one night to keep the name alive, with a different approach.
After waking up, he called his business partner Gary Marella, who worked with him at “Verzuz,” to tell him about his idea for the new digital platform. He was encouraged to develop it after the success of “Verzuz”, which puts two musicians to face each other in a battle, song against song.
The series was acquired by Triller earlier this year. He has gone from being on Instagram Live to having in-person battles in front of an audience, and could be heading into the touring space, according to the producer.
Timbaland said “Verzuz” improved his business skills while the pandemic reprogrammed his self-awareness.
“‘Verzuz’ helped me go back to my past,” he said. “It helped me with my people skills and how to deal with people without being sensitive and selfish. It taught me to think both ways, in my business and in coming up with a solution. You see that there is a problem, but what is the solution ”.
Marella said the idea for Beatclub immediately sold him on.
“I think the world was ready for this,” said Marella, who helped put together an agreement between Beatclub and the National Hockey League to provide custom music for the league’s best games, like the Stanley Cup. The platform also partnered with IBM as part of the company’s mentoring program for startups to offer data protection, privacy and security solutions.
“There are a couple more people in this space like Splice and BeatStars, who I can’t ignore and they have been pioneers, forward thinking and disrupting the business in terms of beat licensing,” he continued. “But what better person to kick open the door than Timbaland. He is leading the way for all these top producers, songwriters and even artists, telling them that this is the future of the business. “
Timbaland calls this moment in his life a rebirth after having had substance abuse problems, a divorce, being overweight and in poor health a few years ago. But now he has a renewed focus after losing more than 100 pounds, with a new scope in his entrepreneurial endeavors.
“I’ve been re-evaluating everything that happened in my life,” he said. “But I’m a diligent guy… It’s about working smarter, not harder. That’s how I move”.
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After the success of “Verzuz”, Timbaland creates Beatclub