BMG and SESAC Digital Licensing have expanded their partnership to include new licensing agreements for Southeast Asia, Australia, and New Zealand.
The expansion follows an agreement for the Indian market reached in 2019. SESAC Digital Licensing will negotiate on behalf of BMG’s licensing agreements with international online service providers in their respective markets. The partnership will enable BMG to collect and deliver revenue more transparently and effectively to its publishing clients.
“We are excited to take the next steps with BMG as we continue our growth in both Southeast Asia and the ANZ region,” says Alexander Wolf, President of International, SESAC and The Harry Fox Agency. “The collaboration will not only provide efficiencies within territories, but will also deliver value to BMG customers with faster royalty payments through Mint.”
Mint Digital Services is an alliance between the American music rights organization SESAC and the Swiss copyright society SUISA. Mint manages license agreements for online services based on a database that includes more than 20 million documented musical works. The service is one of the main license administrators for the use of musical compositions in online music services on behalf of publishers, collective management organizations or independent management entities.
Composers represented in this expanded licensing partnership from BMG and SESAC include Sir Ringo Starr, Bruno Mars, Bebe Rexha, Mick Jagger, Keith Richards, Camille Purcell, Cat Stevens, Jess Glynne, George Ezra, Aphex Twin, Bring Me The Horizon , Lenny Kravitz, Gossip and The National.
Along with BMG’s Anglo-American repertoire, the Australian deal also includes local star power with globally successful BMG publishing clients including Crowded House, Wolfmother, Alison Wonderland, JET, Peking Duk, What So Not, Ladyhawke, Cut Copy, Tyron Hapi and many more. other multiplatinum artists.
The BMG / SESAC India Licensing Association was established in February 2019 for the digital licensing and management of BMG’s Anglo-American repertoire.
The deal helped bring the BMG catalog to more than 1.3 billion Indian music fans, managed by Mint. The new expanded agreement brings the licensing partnership into Southeast Asia and the ANZ region and will greatly increase the scope of the catalog.
“With SESAC and Mint, we have found an ideal partner for digital license and royalty management in these rapidly growing regions,” says Ben Katovsky, COO of BMG. “We continually seek the best digital opportunities for our clients and are excited to serve them even better through this new partnership.”