French start-ups bring green to the Consumer Electronics Show in Las Vegas

French start-ups devoted to agritech or greentech return with a harvest of trophies from the Consumer Electronics Show (CES) in Las Vegas, the world’s largest trade fair for technological innovation, which was held from 5 to 7 January. Four of them obtained, during this event, prices which can give them hope for economic success.

More than the others, Naïo made an impression. Perhaps because his little autonomous electric robot dedicated to agriculture attracted attention by walking the aisles of the show. But also because his project seems to have convinced visitors to CES.

The devices of the Toulouse company – it has already deployed 250 in Europe – perform various tasks, but are used in particular for weeding operations. They also allow farmers to collect data on the condition of their crops in real time.

“Sustainable agriculture, but also profitable”

To date, Naïo has developed three machines: one for small plots (market gardeners, horticulturalists), a second for farms with a larger surface, a last for wine estates with which it hopes to appeal to Napa producers. California Valley, and beyond. “In California, there are crops all year round, it is a field of madness for us”, explains Ingrid Sarlandie, director of operations for Naïo, now based on the American West Coast. With the conviction that “Robotics is the salvation of agriculture”, in a context, she explains, where labor is increasingly difficult to find for tasks such as weeding, and where the use of chemicals is set to decline. The company thus claims to allow its users to develop “Sustainable agriculture, but also profitable”.

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With 11 employees already installed across the Atlantic, out of the 70 in the company, Naïo does not hide his wishes in the United States. The company, which does not communicate on its results, has managed to raise 17 million euros so far and says it is approached by new investors.

Less advanced than Naïo in their development, the other French winners of the CES Innovation Awards in the field of greentech, also rely on the technophile spirit of the American public and environmental issues to break through in Uncle Sam’s country.

Pest control

While it is still in the approval phase for its first product, which is to be marketed in 2023, Cearitis came to Las Vegas to present its solar-powered trap to fight against pests (olive tree fly, fruit flies. fruits…). To combat these pests, the company has developed natural repellents to protect trees, and attractants, just as natural, to capture aggressors. A solution that she is happy to offer to the major American agricultural regions.

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French start-ups bring green to the Consumer Electronics Show in Las Vegas

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